We get it. We’ve been there. You are ready to get moving. You are ready to fire up your browser and get to work searching for the perfect franchise opportunity. Ready to hit the return button on your keyboard and generate some search results. There’s just one small problem, you are not ready. Not yet.

The identification, selection, launch, operation and expansion of a franchise business is a big, complex and time-consuming effort. The process is often confusing and always emotional. The single best way to ensure your success is preparation. The first three chapters of this book focus on what needs to be done before you begin your formal search. You’ll learn how and why you need to develop a personal story, identify the people most critical to your success, create a people plan and, most importantly, learn what franchising is and is not.