Live It 2 Own It is coming soon from best-selling author Dr. Jeff Kaplan, with franchising expert Jerry Akers. In these pages your franchise journey awaits. Franchising is an intensely personal experience that’s as much about what’s in your heart as it is about what’s in your head. Whether you find the perfect franchise or discover that franchising is not for you, Jeff and Jerry will be there every step of the way.

Live It 2 Own It is a valuable resource for individuals ready to become franchise owners, general managers, and employees ready to drive explosive growth and franchise system operators ready to take franchisees to the next level.